Hello!

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My Story

Duration: I started drawing before I learned to talk. Professionally I’ve been in advertising since 2000.

Philosophy: Whether I’m designing a logo, drawing a character, editing a video or planning a website - what I’m really doing is telling a story. That’s what being in the creative field is all about. The best advertising tells a little story. So does the best illustration, video or website. We, as humans beings, are drawn to good stories. It crosses cultures and distance. I’ve pretty much spent my whole life learning different mediums to tell a story. It’s the driving force behind what I do creatively. That’s my own little savage mirror.

Where: I live in the North Dallas area.

Education: Art Institute of Dallas, 1999. 

Influences: Comic books: Jim Lee, Greg Capullo, Frank Miller, Travis Charest, Barry Windsor Smith, Jack Kirby and Katsuhiro Otomo. Fantasy art: Boris Vallejo, Frank Frazetta. Film Design: Ralph McQuarrie, Joe Johnston, Doug Chaing, Feng Zhu. I like reading about science and ancient civilizations. I also read the occasional philosophy book.

Environment: I have a home office with 27 inch iMac and a 24 inch Cintiq HD display. I am often visited by my dogs and cat while working.

Other Interests: I am currently working towards my brown belt in Brazilian Jiu Jitsu. I also enjoy snowboarding, mountain biking, adventure racing and basketball.

CREATIVE DIRECTION

So what does that mean? A creative director is a vital role in leading the creative concepts forward. An easier way to say that is, we tell a story. The way we do that is picking the right visuals and correct tone so that anyone can read that story. Sometimes this means leading a team of  people with different creative skill sets. Other times, it's rolling up your sleeves and using your individual talents push a project. My experience working in advertising for 18 years has given me insights on how to communicate ideas clearly and the skills to execute in any medium. 

Design

When I say "design" I think of it as a universal term. Print, web, digital, graphic, motion - they all use the same principles. Understanding balance, color theory, shape and rhythm. Good design sense crosses to all platforms.

Illustration

This is a skill that mystifies many people. Often referred to a natural talent, it's really more like math. It is a language that uses line, there are rules to learn and it takes years to master them. 

Photography Art Direction

As long as there are products to sell, someone will need to make them look their best. Being an AD is like being the conductor of a small orchestra. Instead of violinists and cello players - we conduct stylists, set designers and photographers.

ADVERTISING I HAVE CREATED HAS GENERATED OVER 8 BILLION DOLLARS IN REVENUE

WON A SILVER RACIE AWARD, INTEGRATED MEDIA CAMPAIGN LARGE - 2009

DIRECTED LARGE PHOTOSHOOTS WITH BUDGETS EXCEEDING 250K

DESIGNED, DIRECTED AND PRODUCED THE #1 PRINT PEICE IN JCPENNEY COMPANY HISTORY - 385 MILLION IN SINGLE DAY SALES