JCP Hello Dorm Video 15

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Project Brief:

Video to kick off the JCPenney 2015 Back to school and Hello Dorm campaign.

Creative Notes:

I was responsible for the Art Direction, spot illustration, pacing, presentation of concepts and picking of products from the print campaign. I also Designed and Art directed the promotional print piece that released at the same time. There wasn’t much of a budget for this so we made this a stop motion video using a mix of previous photography and some new shots that would be animated in sequence. The end result was a cool video and unique shoot experience. How many times to you get to tell your soft stylist to unmake beds for shots? It also generated more views than any other video on the JCPenney YouTube channel last year.