Create videos demonstrating how to measure for window treatments. Will be featured on each window treatment product page, JCPenney’s YouTube channel and in store kiosks. Focused on just the task of measurement, keep each video short in length, finish the shooting of the project in 2 days, and execute on a limited budget.
As the Art Director on this project (and the resident window expert) I was responsible for the storyboards, pacing, presentation of concepts, graphics direction, casting, set design and coordinating/direction of the video shoot itself.
Here are the final results: