JCP Window Book 12

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jcp window
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jcp window
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jcp window
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jcp window
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jcp window
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jcp harware
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jcp measuring guide
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jcp measuring guide
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Project Brief:

Create a sales tool for jcp in-store window specialists. Will be used to help customers visualize the window options offered by JCP. Needs to cover full range of programs as well as hardware options. 96 pages, perfect bound, full color. Split between lifestyle and reference pages.

Creative Notes:

The book was divided into 3 style categories – Modern, Neo Traditional and Traditional. The front half of the book concentrates on the aspirational quality of room settings. Each style category opens with a story of how a room was transformed with window and furniture combinations. After the story feature the section moves to an exhibit of drapes and shades in simple room environments. Closing each section is a spread with examples of window drapes as a simple solution to unique spaces. While the first half of the book has this cadence, the back have is more straight forward reference material. A complete range of size and color options is presented in an easy to digest manner. Also included is a hardware section as well as a complete measuring guide.