6 month companion piece to the new JCP online wedding registry.
This 48 page book was done at the same time as the new home launch. It would re purpose photography from both the Brand Mailer and Home Launch Mailer, 2 projects I was also working on simultaneously. I coordinated shots between all 3 books that would be picked up for this project to ensure everything would look cohesive. For new photography we tried to add a textural feel. Our photographer had many antique and unique surfaces to help us add a bit of life to the shots. What we ended up with was a book that really pushed the style of our home items and was universally loved by the executive management.