JCP Wedding Registry 13

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Project Brief:

6 month companion piece to the new JCP online wedding registry.

Creative Notes:

This 48 page book was done at the same time as the new home launch. It would re purpose photography from both the Brand Mailer and Home Launch Mailer, 2 projects I was also working on simultaneously. I coordinated shots between all 3 books that would be picked up for this project to ensure everything would look cohesive. For new photography we tried to add a textural feel. Our photographer had many antique and unique surfaces to help us add a bit of life to the shots. What we ended up with was a book that really pushed the style of our home items and was universally loved by the executive management.