JCP Home Brand Mailer 13

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Project Brief:

JCPenney Mailer to showcase the new home brands and build some buzz around the 2013 home launch.

Creative Notes:

The home department for JCPenney was reworked in 2013 from both a brand and floor display perspective. With so may new items JCP really needed to reintroduce the customer to the department. This piece really focused on the brands themselves, to tell the story of what these products can bring to a home. I worked on this project simultaneously with the Wedding Registry and the Home Launch Mailer, so my focus on this book was layout and design.