JCP Window Art Direction 13

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Photography Art Direction samples from the JCPenney Home Launch project. This 200 page in store piece was used to introduce the new home furniture brands for 2013. This project utilized a team of 6 art directors. I had the largest section, the window portion, encompassing the last third of the book. These were shot locally in studio, in early 2013. The photography shoot required me to manage 2 photography teams and up to 6 sets at once to get the shots completed in a 2 week period.