NSG wanted to give something extra to the coaches who purchased from the annual catalog. They decided to give the coaches a year long calendar with notes on event and tips already added. I was one of 3 different designers who were given 4 of the months to design. From a design perspective the end result was a very cool piece featuring a collage of different design voices. When the first batch of coaches received the calendars, there was a flood of requests from the non-coaching community to get one. Eventually they were sold by themselves. By the end of the year more of the calendars were produced than the catalogs they were promoting.